Communicake it

A gift card wrapped up in words

Bianca Mediati

Gift cards can be a beautiful object and memoir. The act of giving a card can be a gift in itself. Celebrating milestones of life, moments, or simply giving thanks - all reasons for writing in cards. Messages can be an elaborate message, or a short acknowledgement. 

 

And in today’s world of text messages and acronyms, have we lost the notion of card writing? Is it a long lost art? Is it a talent only the gifted with words have?

Being on the receiving end of a beautifully written card recently, I felt it was a lovely experience - an insight into someone's world saying thank you. And on the other side, giving a card with thought and meaning, can also be an experience in itself.

We at Communicake it want to bring back gift cards that have meaning, substance, and become a gift in itself.

Here’s a couple tips we thought we would write about, that you could also write with:

 

Choosing a card:

The front of the card is the first unveiling. Make sure the card is appropriate for the occasion of giving the card. It can be as simple as a “happy birthday” card, for a birthday. I’ve often found it difficult to find religious occasions (those Christenings, Communions, etc). Luckily we created our own range here:     OR you can customise your cards here

Personalising the card:

-Start with the name. And spell it correctly. Sounds simple, however every year I’ve received a birthday card by unnamed person spelling my name Biankia. And while it brings a smile to my face now, I much prefer Bianca.

An option here is when writing a more informal card. Avoid starting with a Dear <name>, instead try the salutation with the name:

Happy birthday Tash!

 

The Details:

Write more than one line. Sounds like it could turn into an essay? That’s okay – the receiver will appreciate the effort. You could write about the present, and future wishes. You could remind them of a short story of when you both did something in the past.

 

Make it you:

Make sure the language you use in the card, sounds like you and not a google searched card insert, or that it could be written for anyone. 

 

Make it fun:

Because why not! Instil the message in there, and include a special message or insider joke. 

But wait - Avoid being too fun if it’s a serious occasion.

 

Adding a gift? 

Make reference to the gift to either give a clue and build anticipation! 

Or you can actually write what is in the

 

 

Hapy birtday:

If you make a spelling mistake – neatly cross it out and keep going
OR make a joke out of it. I remember writing “happy birthday” on a Christmas card, and wrote a “AHA” at the end!

 

Signing off:

If you are writing the card from multiple people, have them write their names in their handwriting as well. It makes it even more real!

 

To Lick or Tuck the envelope? 

I love a TUCK (read that carefully) it elegantly opens with a little flick and the envelope does not rip. If you are including money inside the card, OR posting the card, these are the exceptions for Licking (or emboss your initials with a wax stamp)

 

 

& Enjoy our personalised card range here.

 

 

Be inspired by these amazing wedding cakes

Bianca Mediati

Congrats! You're getting married! Planning your wedding can be one of the loveliest (albeit sometimes stressful) times for you two as a couple. We have rounded up some of the latest cake trends to inspire you for your big day. 

 

Buttercream cakes showcase textures and abstract forms:

 Buttercream beauty by @buttercreambakery

Buttercream beauty by @buttercreambakery

 Buttercream beauty by @cakesbycliff

Buttercream beauty by @cakesbycliff

 

Florals on cakes add a touch of natural beauty:

 Bright summery florals by @cakes2cupcakes

Bright summery florals by @cakes2cupcakes

 Black cake with florals painted &amp; attached by @ivyandstonecakedesign

Black cake with florals painted & attached by @ivyandstonecakedesign

 Roses &amp; David Austin's oh my with cake @alittlecakeplace

Roses & David Austin's oh my with cake @alittlecakeplace

 Phalaenopsis orchids heaven on a cake by @kashayaco

Phalaenopsis orchids heaven on a cake by @kashayaco


Ruffles add a textured dimension to a form that is usually classic:

 Ruffle texture by @breadandbuttercream

Ruffle texture by @breadandbuttercream

Ruffles .jpg

Naked cakes for rustic feels

 Naked cakes by @bakedbytina_

Naked cakes by @bakedbytina_

 Naked cake by @somethingbluecakes

Naked cake by @somethingbluecakes

 Naked Cakes cake by @sweet_connoisseur_cakes

Naked Cakes cake by @sweet_connoisseur_cakes


Marble & concrete: you’ll double take on these ones

 Concrete cake - completely edible by @donttellcharles

Concrete cake - completely edible by @donttellcharles

 Marble @rebeccajanesugarart

Marble @rebeccajanesugarart

 

When chocolate or Red Velvet is your favourite flavour

 Chocolate &amp; red accents by&nbsp; @Buttercremelane

Chocolate & red accents by  @Buttercremelane

 Chocolate overload @unbirthdaybakery

Chocolate overload @unbirthdaybakery

 

Tall tiers to add height and luxury

 Tall Tiers @twosweetfigs

Tall Tiers @twosweetfigs

 Tall tiers by @cakes2cupcakes

Tall tiers by @cakes2cupcakes

 Tall tiers cakesbycliff

Tall tiers cakesbycliff

CELEBRATING RELIGIOUS TRADITIONS

Bianca Mediati

We get involved with quite a few parties over here at communicakeit.com and so we are sharing some of the wonderful & classic ways to celebrate religious events, be they christenings, baptisms, confirmations, communions, or bar mitzvah's. 

We showcase some of the beautiful cakes to share these moments. 

Our cake toppers are available here

 

 


Rustic themes

Earthy and natural tones are an elegant way to celebrate religious events that symbolise traditions. Using accents of gold, earthy reds and wheat help bring this to life. 

 

 @cakes2cupcakes uses accents reds &amp; golds and fresh fruits, and a rose gold cake topper

@cakes2cupcakes uses accents reds & golds and fresh fruits, and a rose gold cake topper

all class with silver & blue

Simple and stylish - a classy way to celebrate any religious event. Clean lines on the cake, and one feature on the cake show how simplicity is really the epitome of good design. 

 

 &nbsp; @sugaravenuecakes &nbsp;white fondant cake with gorgeous sharp corners, &amp; styling by  @claudiakeough work! Photo credit  @nnixz &nbsp; Silver mirror cake topper by @communicakeit

 @sugaravenuecakes white fondant cake with gorgeous sharp corners, & styling by @claudiakeoughwork! Photo credit @nnixz  Silver mirror cake topper by @communicakeit


Wreath's symbolise growth & everlasting love.

 

 Enchanted forest 🍃with our cake topper wreath !&nbsp; Cake by the amazing  @ivyandstonecakedesign &nbsp; Photo by  @jessicaabraham_moments &nbsp;

Enchanted forest 🍃with our cake topper wreath ! 
Cake by the amazing @ivyandstonecakedesign 
Photo by @jessicaabraham_moments 


Gold names & crosses

Luxe colours and finishes help give events that extra detail. 

 

 Name plaques &amp; petite crosses can be designed as separates... that way you can reuse for celebrations to come!&nbsp; Styling by  @florcw &nbsp;and  @thatcreativeco &nbsp; Photography  @lifes.just.wonderful &nbsp; Cakes by Edible Art  Toppers by  @communicakeit

Name plaques & petite crosses can be designed as separates... that way you can reuse for celebrations to come! 
Styling by @florcw and @thatcreativeco 
Photography @lifes.just.wonderful 
Cakes by Edible Art
Toppers by @communicakeit


 WHITE &amp; GOLD with our serif topper

WHITE & GOLD with our serif topper

 Gold cake topper with accents &amp; blue buttercreme cake @buttercremelane

Gold cake topper with accents & blue buttercreme cake @buttercremelane

 Gold name topper, with perfectly placed macs &amp; florals &amp; chocs on cake @twosweetfigs

Gold name topper, with perfectly placed macs & florals & chocs on cake @twosweetfigs


MAKE IT UNIQUE & YOU

Add extra details from the invitations or what your child likes to make the event truly bespoke. 

 Extra details to help make the cake &amp; event unique - buttercreme landscape cake by @buttercreambakery and gold safari animals &amp; cake topper by @communicakeit

Extra details to help make the cake & event unique - buttercreme landscape cake by @buttercreambakery and gold safari animals & cake topper by @communicakeit

TURNING ONE IS LOTS OF FUN

Bianca Mediati

So your little bub is turning One! It is the first birthday (of many!) to celebrate One whole year of their life and all the lovely moments that has been shared along the way! It's also a chance to gather friends and family and have a lovely party. 

Visit our full range of Cake toppers to celebrate birthdays here

Here are some birthday parties we have been involved with and some ideas for theming, and ways to celebrate.

 

 


CUTE FARM-ANIMAL THEMING

 

Such a fun way to celebrate an outdoors party with cute farm animal cookies on the cake, delicious cake by the lovely @ohsugarcakes and desserts by the familia and @rubyrabbitpartygarland & confetti balloons! Cake topper by @communicakeit  


Florals and colour as a theme:

Here we see a classic way to party for a first birthday, florals on the dessert table, buttercream cake & a beautiful cake topper to name the event. 

Peachy pinks for birthday celebrations with our topper that has the floating effect! 
Styling by @lettuceandco @marymarystudiofor the flowers
The amazing @missladybirdcakes for the cake and photography by @merlynreuter

First Birthday Party Inspiration

Pretty in Pinks with large signage on a back drop make this party a beautiful statement piece:

CommunicakeIt 2018-03-03 at 10.51.05 am.jpg

Greens & lively arches to create a dessert table that is fresh & animated:

CommunicakeIt 2018-03-03 at 10.52.26 am.jpg

Creating a garden party with greenery as a backdrop, large sign to mark the moment, and balloons - lots of balloons!

Our gold signs still a fave! With @dianekhouryweddingsandevents and @borntopartyshop and @harboursidedecorators 💕

#greenwall #sign #party #partysign#celebrate #celebratelife #firstbirthday#communicakeit #collaborate

CommunicakeIt 2018-03-03 at 10.53.43 am.jpg

The cutting the cake moment is a really special time. So make sure your cake brings that unique character of the party, like we have here. Also consider if you have a special name for your little bub, it can be worded on the cake topper as well:

 

CommunicakeIt 2018-03-03 at 10.55.07 am.jpg

The Rise of Personalisation

Bianca Mediati

Customisation just might be here to stay

As a startup built on the premise that every product is unique, personalised and made to order, there is now a growing trend seeing businesses built on bespoke products. 

Similarly, big brands are also finding ways for customers to personalise products. We saw the rise of the CocaCola campaign to personalise your coke bottle, Vegemite to customise the label on the jar, and we are now seeing the same in the cosmetic industry. 

Adidas and Nike are also offering customisation on each of their products, monogramming your initials on shoes or choosing your material combination. Finding Ferdinand is also customising lip shades to personal taste. And the daily edited has taken embossing bags to a whole new level. 

The ability to choose the design / finish / and details along the way builds on a co-creation philosophy. 

Consumers are wanting more

Consumers are becoming their own startups

Consumers are wanting to become part of the design process of tweaking and inventing their own pieces

It’s a great time to be part of the customised-made-to-order-business. 

So, yes, customisation and personalisation just might be here to stay.

Customise your wedding

Bianca Mediati

Channeling this article for inspiration and trends

 

"Weddings have always been a highly custom affair but as Tandon and Keating’s nuptials show, digital fabrication–like 3D printing and laser cutting–are offering news ways for brides and grooms to create the personalized event of their dreams. And we’re not just talking about creepy 3D-printed cake toppers. Will the wedding industry forever change?"

https://www.fastcodesign.com/3063713/say-yes-to-the-3d-printed-wedding

 

See our fully customisable cake topper range here

 

Trade Show learnings - 2 of 2

Bianca Mediati

MANAGE YOUR ENERGY at the tradeshow. 

Get help setting up your stand. And bumping in and out. This is the best investment (sometimes pricey) and it makes you fresh and focused on what you need to do-tell your story. 

Be prepared to tell your story, 55 gazillion times. And then one more time. 

Even if you don't have a customer with you, you need to smile. Look busy. Or be ready for the customer. I once walked past a stall which was quiet at the time, selling ice-cream on a rainy day, and the stall next to them was busy selling coffee. The ice-cream Guy was looking st the coffee line... and boy could I read that guys thoughts from the look on his face! 

Enjoy it. It's not often you get to hear & converse directly with your customer!! (I'm an online business!) watch them touch &I feel your product, listen for the way they talk about it. Get inspiration from people.

Give yourself a break. Know that (if you're like me) you're going to put in so much effort, and there's the lingering feeling that it's not enough, not good enough, or you could have stay up one more hour to do something better. That feeling will pass. Especially after the massage. 

Book a massage after each day you are at the trade show. YES!

 

 

MANAGE COMMUNICATIONS at the tradeshow, and beyond. 

Follow up on what you said / quoted. Have a system in place that the customer has your details, you have there's, and you can contact them about the exact thx conversation. This market I tried: 

Emailing myself & the customer, while we were together, and all the stuff we spoke about. Makes it super easy for the customer to reply, and easy for me to follow up & remember what we discussed. 

 

WHEN THINGS GO WRONG. 

Everything is fixable. Camera runs out of battery? Charger. No air con? Bring a fan. Knocked over a cake? Grab a knife & smooth it off. Leaves fall off your display? Find a new place for them. Car backs into your parked car? Insurance. Sore feet? Massage. All these things happened to me this weekend! The show goes on. 

Smile. It makes people feel good, & you feel good. Better yet, laugh! 

Trade Show learnings 1 of 2

Bianca Mediati

 

Trade shows, markets, fairs, exhibitions… They are a great drawcard for an audience to see and purchase your product. Here are some learnings from a recent fair I exhibited at. 

 

ESTABLISH YOUR WHY.

Be clear on why you are going and what you want to achieve. Having a strong purpose means you can then design and make decisions around the experience you would like to have, and most of all - your customer to have. 

Then from identifying those “whys”, create instances where you can understand you are achieving those goals. 

For example. if you're new in the industry, showcase your brand and work 

If you are known already, what's your story and tell this in your own way 

If you're launching new products, create an experience around this 

If you're after new customers, how are you attracting them 

If you are after customer data, how are you collecting this?

And ask yourself the question, do I really need to go?! 

 

MAKE IT EASY. 

Make it super clear what you do. Forgot the elevator pitch - that's way too long. You have 1 second to create an impressions, and 2 second to tell them. If they come close enough! 

Let the customer browse. 

Don't pounce. 

Let them find you to ask a question. 

Leave prices off. This goes against SO MANY other blogs and advices, but this is a tease. And gets a conversation started. 

Have all your prices SET. Create boundaries or structure so the customer can understand what they are paying for. 

Create something they can take with them & find you easily. 

If you own the business, be there. 

Make it easy, SUPER EASY for the sale transaction. I've given up on PayPal gizmos as the Bluetooth drops out. Avoid keeping the customer waiting.