Communicake it

Personalised toppers & signs!

Customise your wedding

Bianca Mediati

Channeling this article for inspiration and trends

 

"Weddings have always been a highly custom affair but as Tandon and Keating’s nuptials show, digital fabrication–like 3D printing and laser cutting–are offering news ways for brides and grooms to create the personalized event of their dreams. And we’re not just talking about creepy 3D-printed cake toppers. Will the wedding industry forever change?"

https://www.fastcodesign.com/3063713/say-yes-to-the-3d-printed-wedding

 

See our fully customisable cake topper range here

 

Trade Show learnings - 2 of 2

Bianca Mediati

MANAGE YOUR ENERGY at the tradeshow. 

Get help setting up your stand. And bumping in and out. This is the best investment (sometimes pricey) and it makes you fresh and focused on what you need to do-tell your story. 

Be prepared to tell your story, 55 gazillion times. And then one more time. 

Even if you don't have a customer with you, you need to smile. Look busy. Or be ready for the customer. I once walked past a stall which was quiet at the time, selling ice-cream on a rainy day, and the stall next to them was busy selling coffee. The ice-cream Guy was looking st the coffee line... and boy could I read that guys thoughts from the look on his face! 

Enjoy it. It's not often you get to hear & converse directly with your customer!! (I'm an online business!) watch them touch &I feel your product, listen for the way they talk about it. Get inspiration from people.

Give yourself a break. Know that (if you're like me) you're going to put in so much effort, and there's the lingering feeling that it's not enough, not good enough, or you could have stay up one more hour to do something better. That feeling will pass. Especially after the massage. 

Book a massage after each day you are at the trade show. YES!

 

 

MANAGE COMMUNICATIONS at the tradeshow, and beyond. 

Follow up on what you said / quoted. Have a system in place that the customer has your details, you have there's, and you can contact them about the exact thx conversation. This market I tried: 

Emailing myself & the customer, while we were together, and all the stuff we spoke about. Makes it super easy for the customer to reply, and easy for me to follow up & remember what we discussed. 

 

WHEN THINGS GO WRONG. 

Everything is fixable. Camera runs out of battery? Charger. No air con? Bring a fan. Knocked over a cake? Grab a knife & smooth it off. Leaves fall off your display? Find a new place for them. Car backs into your parked car? Insurance. Sore feet? Massage. All these things happened to me this weekend! The show goes on. 

Smile. It makes people feel good, & you feel good. Better yet, laugh! 

Trade Show learnings 1 of 2

Bianca Mediati

 

Trade shows, markets, fairs, exhibitions… They are a great drawcard for an audience to see and purchase your product. Here are some learnings from a recent fair I exhibited at. 

 

ESTABLISH YOUR WHY.

Be clear on why you are going and what you want to achieve. Having a strong purpose means you can then design and make decisions around the experience you would like to have, and most of all - your customer to have. 

Then from identifying those “whys”, create instances where you can understand you are achieving those goals. 

For example. if you're new in the industry, showcase your brand and work 

If you are known already, what's your story and tell this in your own way 

If you're launching new products, create an experience around this 

If you're after new customers, how are you attracting them 

If you are after customer data, how are you collecting this?

And ask yourself the question, do I really need to go?! 

 

MAKE IT EASY. 

Make it super clear what you do. Forgot the elevator pitch - that's way too long. You have 1 second to create an impressions, and 2 second to tell them. If they come close enough! 

Let the customer browse. 

Don't pounce. 

Let them find you to ask a question. 

Leave prices off. This goes against SO MANY other blogs and advices, but this is a tease. And gets a conversation started. 

Have all your prices SET. Create boundaries or structure so the customer can understand what they are paying for. 

Create something they can take with them & find you easily. 

If you own the business, be there. 

Make it easy, SUPER EASY for the sale transaction. I've given up on PayPal gizmos as the Bluetooth drops out. Avoid keeping the customer waiting. 

A custom designed proposal!

Bianca Mediati

We now live in a world where everything has the possibility of being customisable. And a marriage proposal should be. In fact, it's probably one of the more unique moments in life, where an experience can be designed for a specific person or couple. 

Proposals are something I am loosely involved with, by nature of Communicake it . Everyday there are orders for customised products. Custom cake toppers, kids decor, party decor... we are attempting to customise everything!

And then it was my turn to enjoy the experience of a customised product. Gaetan (the love of my life) really gave the customised designed experience to his proposal... by designing his own cake topper, unbeknownst to me!

In October 2016, on the top of a mountain after a little hike we had taken that day, Gaetan saw a picnic area & suggested we stop for a breath. Gaetan surprised me with a @blackstarpastry watermelon cake (uh yum! I was ready to devour!) but then asked me to wait! What?! I was so puzzled! How can you put THE watermelon cake in front of me & ask me to wait?!

Gaetan said, "every cake needs a topper" and went on to pull out a "Will you marry me?" Communicake it topper! Say what?! & then I remembered designing & making this, but didn't recognise his name on the order... Why?! because he purchased it under a pseudo email, and posted it to a PO box he bought in Haymarket! I smiled & laughed... AND said Yes! Oui! Absolutely! And then he got down on one knee with a ring! More hugs & kisses! 

We had a tiny little engagement party at Centennial Parklands cafe We chose this place, namely because it is gorgeous and amongst the trees and park, and also because they let us bring our own Cake! Yes that was a requirement for us!

I designed a YES topper, answering Gaetan's "will you marry me"! Patricia from @twosweetfigs made our tiny & tall tower of deliciousness! We are beyond excited & can't wait to show you more photos of our desserts & sweet journey! 

Customisation is everywhere. Share your stories and products!

Customised cake topper for the proposal

Customised cake topper for the proposal

Happy couple! Engaged! Love!
The proposal cake topper being used again at our Engagement party at Centennial Park cafe, Sydney. 

The proposal cake topper being used again at our Engagement party at Centennial Park cafe, Sydney. 

Communicake it featured in the Daily Mail UK

Bianca Mediati

Super pumped to have our Communicake it large signs featured in the Daily Mail UK with @florenceknows___ styling goddess, @lizzys06 and featuring @rubyrabbit tableware

 

Read more here:

http://www.dailymail.co.uk/femail/article-3691386/Mother-throws-daughter-lavish-Alice-Wonderland-themed-birthday-party.html

Remember why you started

Bianca Mediati

Communicake the moment you fell in love! 

This reminds me why I started my business, Communicake it. 

I started to make people smile. 

Communicake it opened shop on the 5th of November 2012. Why is that exact date so relevant?

It's Christine's birthday - a very close friend of Bianca's - who was born 5th of November. On the lead up to Christine's birthday, Bianca thought to design and make something a little special... which turned out to be her first cake topper.  "Christine Hip Hip Hooray!" in white acrylic was presented on an Italian Donut as a birthday gift. It was Christine's reaction (surprise, delight, and lots of laughter) that inspired Bianca to do something with this.

One small step can lead to a whole new path. Start something today. 

CommunicakeIt 2016-07-06 at 2.31.02 pm.jpg

Go to market. And go again.

Bianca Mediati

I started with making products for myself or for my friends, however I quickly learned that it is not about me, it’s all about my customers. The customer really is king.

Make sure there is a clear need in the market and that people want to buy what you’re offering because without customers, your ‘business idea’ can quickly become a hobby or your products can end up in storage. And that’s okay…but not if your goal is to make a sustainable business. 

The idea for Communicake It came about with a little luck, some good timing and a lot of hard work. I made something for a friend and it was her reaction that inspired me to keep on making this as a product for others. 

Sales at the start were slow, I spent some time going to markets (yep, physical, weekend markets) and I continue to do this periodically. Getting out there and having conversations with potential buyers actually gives you the opportunity to hear from customers directly. Find how they use the product, ask them about price and listen to their feedback.

Sometimes customers have the best clues for your next creative adventure and sometimes they have interesting feedback and other times they just tell you the truth. Give yourself the chance to learn through research and your customers. It’s a continuous learning curve, so remember to do it often.

 One interesting thing about going out to market, specifically with a new product, is that people may not understand what your product or service is. I had a few people ask me, ‘So what is it?’ which at first I was a little disappointed by but I soon realised that my product was something fresh and different. I realised that the market needed more education and while this was a challenge, it was also an opportunity.

Fast forward 3 years and there is an abundance of cake toppers available in the market, which is great for cake accessories as a trend, product demand and awareness.

Being at the markets, I also had a lot of reactions that along the lines of ‘Oh my birthday was last week, shame about timing’. Rather than being defensive and kicking myself that I wasn’t at the market last week to get that sale, I became open and curious about this feedback. I like to call this ‘gold digging’. Sometimes, something positive (gold) really can come from something that we first perceive to be negative, and this is where an opportunity lies for product refinement or new marketing opportunities. It can even spark new ideas.

https://www.instagram.com/p/qKozzone9z/

Get pointy about what you are selling

Bianca Mediati

Now is that what we want from business? We want to make products, or create a service …and want them to be products and services that people love and are willing to purchase.

At the end of the day, there is a clear sales transaction that we have. Customers want item X, they make a purchase in exchange for money and we deliver that as a business.

As a start-up business, I was a little muddy with price points in the beginning. What can we charge for? Cake toppers are what the customer is buying. They are also buying the design time, the packaging, the idea... Thinking back, I spent hours and hours setting up business elements, working on designs, refining the idea and setting up systems for the transaction.

But can I charge for all that? Can I charge for the bubble wrap I use? Figuring out your costs and where your value is can take a while! Spend some time mapping out the time it takes you to do ‘admin’ stuff and get real about what it actually costs you and real about what you are selling.

Being clear about your selling point goes beyond price. More so, it is about your brand, your product and your service. In an environment where there are many of us doing very similar things, how do we make sure that we are seen as unique businesses?

Consider what makes up your brand, your product line, and your service capabilities. These are key elements to give you a solid foundation to build your business and maintain integrity.

Welcome to Communicake it's Communicakion Blog!

Bianca Mediati

Turning your creative idea into your business.

Everyone is creative and everyone has talent. It’s channelling that creativity into a form that can be a successful and sustainable business which is interesting.

Your business is just that, yours! Most of the time, start-ups begin with something you enjoy. Make sure your start up business is something that you wholeheartedly believe in, as it is this passion that will keep you motivated.

This blog will be dedicated to learnings along the way.